This is the BIFL beach umbrella.

Even in the windy Rockaways, this beach umbrella does not move. It'd take a storm to get the umbrella to pull off the ground.

The pole is thicker than most beach umbrellas, yet still light enough to carry.

Yet, it only takes 30 seconds to dig a hole with the clever "snorkel" tool that's included.

I got it with Sunbrella fabric, which is the same heavy duty outdoor textile I use on my permanent backyard umbrella.

The product is made in the US, and they sell replacement parts.

I'll try to post photos the next time I have this out on the beach.

This is stunning. I love the natural materials. It fits into a mid-mod aesthetic, which I love.