Wing on Wo & Co. is the oldest operating store in Manhattan's Chinatown, with a five-generation legacy selling primarily porcelain ware and cultural goods. They reinterpret tradition through an Asian American lens, revamping the porcelain business by updating their selection and showcasing their brand online. They also founded an initiative called The W.O.W. Project to engage the community to push back against the threat of gentrification in Chinatown.