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Erin's Faces was founded by a NYC makeup artist who struggled with acne for years. Their products are cruelty-free, mineral makeup and organic skincare that pass Erin's quality test and perform as well as conventional makeup while having cleaner ingredients. They started as a conventional beauty brand but evolved into a clean brand with high standards. Their purpose is to empower, educate, and include women (and the occasional gent!) of all shapes, sizes, and shades.