At Marmalade, we curate the best online brands. Once a brand is approved by our curation team, our search engine will automatically sync with its e-commerce storefront. Given the breadth of brands on Marmalade, we don’t notify brands when they’re added to our platform. If you see your brand on Marmalade and haven’t connected with our team yet, that’s why!

You’re on Marmalade because you’re a mission-driven, founder-led, small, online brand that we think is pretty cool. As a discovery platform, we introduce and drive consumers directly to your brand’s site to purchase, try, and check out your products.

But if you don’t want to be here, that’s totally okay. Just email us at brands@marmalade.co.

It’s 100% free for brands to join Marmalade. Once we onboard your online store, all product details and imagery automatically sync into our platform. No action is required to complete the onboarding process or for your team to keep this info up to date. We automatically add new products as they go live in your store and remove discontinued products.

Right now, we only onboard brands built on Shopify, however, we are working toward the ability to work with non-Shopify brands. If your brand is not on Shopify, we recommend that you complete the application form so that you’re top of mind once we’re ready to expand our partnerships.

Marmalade is a platform where consumers can discover your brand outside of traditional search engines and pay-to-play articles. Users are driven directly to your brand’s site to purchase, try, and check out your products. We are not a reseller, nor a marketplace.

Complete our application to get your brand reviewed by our curation team. We review new brands on an ongoing basis and can’t wait to learn about yours!

At Marmalade, we curate small, founder-led, mission-driven, digitally native brands. We prioritize known names as well as hidden gems, and are biased toward brands with authentic stories and unique products. If that’s your brand, we hope you’ll apply to join!

Note that we are unable to work with marketplaces and drop-ship accounts. At Marmalade, we value unique products and are unable to partner with lookalike brands (no copycats here, thanks).

We are currently partnering with top online brands in order to share their brand stories and increase their exposure on Marmalade. Partnership collaborations are completely organic (unpaid) and are inclusive of The Founder List campaign, multi-brand-themed giveaways, social takeovers, and more.

Our idea of a good time! At Marmalade, we’re building a community of online shopping enthusiasts — and there was no better place to start than the founders building brands themselves. Check out our Community Finds to see what founders recommend and shop from the internet’s best brands. If you’re a founder who’s interested in joining, click here to apply to The Founder List!

Due to the volume of interest, we are prioritizing founder-to-founder intro — if you’re connected to one of the participating founders, the fastest route is to ask them for an intro.